HERON,Make Joining Simple!
HERON’s dream is to make joining simple, enabling various industries with metal joining needs to benefit from our cutting-edge research and development.
In the spotlight,showcases what HERONhas achieved to date

Sales exceeded US$50 million
In 2022, the annual sales of HERON exceeded US$50 million

Top 100 companies
HERON listed as No.33 in Guangzhou's Top 100 enterprises

Top 10 leader in technological innovation
Recognised for strong contribution to science and technology

Participant in the Canton Fair
Represented Conghua District at Canton Fair
Company History
In our thirty-year journey of company development, HERON is always brave enough to take the path less travelled.
1991-1996
Establish a foundation
In 1991, Bill Zou, the Founder & CEO of HERON, concluded his intensive study of resistance welding. Driven by his passion for the craft, he set out to start his own resistance welding business and make a real impact. Thus, he joined with friends to establish the Heron company. The inception of any new start-up is invariably accompanied by a multitude of formidable trials and tribulations, and for Bill Zou and his cohorts, hard work and lean times defined their early journey as self-made entrepreneurs.
China's first integrated welding guns
Despite encountering challenges along the way, the unwavering enthusiasm of the small team cannot be simply overlooked. In their small workshop, they tirelessly innovated and created the anti-damp silver brazing agent, China’s inaugural integrated welding guns, and the AC 51 controller utilizing a single chip computer. However, in 1992, the team encountered their first major hurdle, as business difficulties left only Bill Zou to bear the burden of debt.
Fortunately, he got help from a fund and persevered. In 1994, his success in developing the first integrated welding guns for a light-weight truck vehicle production line for Shanghai Dongfeng Company served as a source of immense encouragement. Furthermore, it laid the cornerstone for the technological advancements that ultimately fueled the creation of HERON Intelligent Equipment.
1997-2012
Ride the wind and waves
In 1997, Bill Zou founded HERON Company and purchased a 4,000 square meter plot of land. Over the course of the next 15 years, HERON experienced significant growth, expanding from a modest 20-person team to a thriving business bustling with over 100 employees.
Throughout this time, HERON remained devoted to technological innovation, continuously breaking new ground with cutting-edge processes that upend conventional industry norms. Specifically, HERON has developed a CDW medium voltage capacitor energy discharge welding technology and an MFDC medium frequency spot projection welding technology, both of which have successfully saved costs, improved productive efficiency and reduced environmental pollution for customers.
As a result, HERON has worked tirelessly to scale these advancements across several industries, encompassing automobiles, compressors, low-voltage electric systems, home appliances, motors, hardware, and beyond, leaving remarkable footprints in the resistance welding process in each industry.
2012-Present
Intelligent era for our industry
In 2012, the company officially changed its name to “Guangzhou HERON Intelligent Equipment Co., Ltd.”. In order to expand its operations, the company purchased over 80 acres of land to establish a new base and construct a new factory. In 2019, the company successfully completed its relocation, with the factory building area reaching 54,000 square meters. The new facility is equipped with a full line of manufacturing equipment and has a larger production capacity. Additionally, HERON also built the HERON courtyard, which offers various living and entertainment amenities for its employees, such as a canteen, gymnasium, basketball court, and staff dormitory building to ensure that the staff can live and work happily. HERON employees often refer to the company as their “home”.
The development of the company brings an increasing number of employees in China and abroad. Currently, HERON has a total of over 400 employees globally, and the organizational structure is well-developed, with dedicated teams in research and development, technology, sales, production, and functional management departments across three continents.
Process innovation
During these 15 years, HERON has remained devoted to the improvement of traditional technologies, continually breaking new ground with cutting-edge processes that upend conventional industry norms.

Resistance welding process
Invented the resistance welding process for copper tubes and steel lower shell of the refrigerator compressor, which replaced the traditional silver brazing process.

Resistance Diffusion Welding
Invented the medium-frequency high-current resistance diffusion welding process, providing a new process for the conductive bus bar of frame circuit breakers, replacing the traditional brazing process.

Fastest automated production line
Produced the industry's first automatic production line with a record 3.9s speed, which greatly improved the productive efficiency of the lower shell of refrigerator compressors.

Environmentally friendly
Introduced medium voltage capacitor discharge technology into the air conditioning compressor production line, replacing the traditional furnace brazing and carbon dioxide shield welding. With this new technology, the production process is now more energy-efficient and environmentally-friendly.

Capacitor Discharge Welding
HERON invented the capacitor discharge resistance welding technology and successfully applied it to the welding of hot-stamping steel, solving the industry problem of unstable welding of hot-stamping steel.
HERON's global reach
HERON’s ultimate goal is make joining simple, making it accessible to various industries worldwide by offering the scientific breakthroughs that we continuously achieve. Over the past 30 years, HERON has expanded its product offerings to Europe, North America, Latin America, Asia and Africa. Currently, we have established a strong presence and market share in over 20 countries worldwide.
HERON, the leader in theresistance welding industry
During these years, HERON has remained committed to product and process innovation
Throughout these years, we have diligently focused on addressing challenging issues within the industry through product and process innovation. Through extensive research on various welding and connection processes of hot-stamping steel and aluminum alloys, we have successfully developed the medium frequency DC resistance welding 802 controller and 803 controller, medium voltage capacitor discharge welder 211 controller, AC 62 controller, and FSPR self-piercing riveting technology. These innovations have own over users and earned praise across the industry as a whole.
Comprehensively launch a new generation of product upgrades
To meet market demands, HERON has set its sights on automation and artificial intelligence, with big data as the focal point. In response, we have released a new generation of products featuring comprehensive upgrades and developed HRC650 real-time quality monitoring system. This system tackles the challenge of real-time quality inspection and control in resistance welding processes by quantifying and analyzing key factors that affect welding quality through high-speed acquisition and informed judgement.
30 years, HERON leaves behind the story of an industry trailblazer!
Simultaneously shining brightly through success and persevering through difficult times. In the spirit of exploration, preservation and dedication to our craft, HERON has received industry recognition as a leading provider of innovative, sustainable and cost-efficient joining technologies.
Moving forward, HERON will continue to lead the industry, adhere to our pioneering spirit, and tirelessly work to address the pain points and challenges of the modern manufacturing industry. With a concerted effort alongside our valued customers and partners, HERON will forge ahead to create a brilliant new era of success.
Cooperative partners
HERON’s unwavering pursuit of quality has created the trust and favor of customers. Up to now, HERON has successfully served more than 6,000 customers both domestically and internationally, and forged long-term partnerships with 35+ Fortune 500 companies.
Get in touch with us
Whether you are looking for a quotation or partnership support, we are happy to assist you.